ISHQ Movie Review


February 24th, 2012, 12:00 AM IST

Movie : ISHQ
Rating: 3/5
Cast : Nitin, Nithya Menen, Ajay, Nagineedu, Ali, Sindhu Tolani others
Directed by : Vikram Kumar
Produced by : Vikram Goud
Banner : Sreshta Movies and Multi Dimention Entertainment
Music : Anup Rubens
Release Date : 2012-02-24

Nithin who has been struggling to make his mark at the box office is back with a love entertainer. He has the charming Nithya Menen for company. Let us see how touching this one is                                                
Story
Rahul (Nithin) is a happy go lucky guy with a smart brain and kind heart. He comes across Priya (Nithya) and starts liking her. Incidentally, they also bump across each other at the airport on their way to Hyderabad. That eventually leads them to an unexpected visit to Goa and an unforgettable incident there. Priya has a brother Shiva (Ajay) who was once an obsessive lover and he reforms into a good man. By the time both Rahul and Priya reach Hyderabad, Priya falls in love with Rahul but doesn’t reveal. But Rahul and his sister (Sindhu Tolani) have the shock of their life as they see Shiva. Who is Shiva? What happens to the love story of Rahul and Priya? Who is Rahul’s sister? All this forms the rest of the story.


Performances:
                                                                                                                                  
Nitin is very good in an energetic and entertaining role. He tried a new look that suits the character and he has worked on his expressions. He is confident from the start to end. There are no heavy fights or critical dance moves. Nitin did his best to keep it simple. On a whole he did a very fine job.

Nithya Menen is cute, but very short! She looked odd at times as she is too short for Nitin, who himself is not a very tall guy. Her performance is sweet. Ajay is terrific. Watch out for his expressions in the scene when his father tells him that he wants Nitin to marry his daughter. Ajay has proved time and again that he is a very good actor, but somehow he didn't get his due till now.

Nagineedu is Okay. Ali is good in his limited role. Others all did a decent job in their respective roles      

Highlights

• Cinematography
• First Half
• Music

Drawbacks

• Drag in few scenes
• Few non-situational songs
• Climax

Analysis:

Ishq starts off on a positive note. Kodibaye Lachammadi is the first song and sets the right mood. The introduction scene of hero and heroine on the road is too good. The film breezed through the first hour with very good scenes. You fall in 'ishq' with the proceedings and feel that it is going to be a very good romantic entertainer.

Interval point is alright. Conflict created between the characters is strong enough. But the director faltered to take it home from there. He tried to imitate the super successful formula of Srinu Vytla, but couldn't create so much fun.

Except for few scenes involving Ajay and Nitin, second half runs on a dull note. Climax looked bit hurried. On a whole, Ishq is a romantic entertainer which has good first half and not so strong second half. Young audience might like it for the feel good factor in the first hour.

The timing of the release not good and to pull off a hit at this time needs much more than this. Let us see if luck favors Nitin to fetch him that desperately needed success. To cut things short, Ishq is definitely the better film for Nitin after ages. But not good enough to get super positive talk from the viewers.

Bottom line: Tender and teasing treat…watch it!!